Reinhardt van Rooyen

Director of Engineering

Executive leadership of four cross-functional engineering teams, defining the technical vision and architectural standards for a next-generation AI-integrated publishing platform.

• AI STRATEGY & EXECUTION: Spearheaded the development of a tiered AI ecosystem, including automated customer support agents and high-accuracy moderation systems, utilizing LLMs to streamline operations.
• SCALABLE ARCHITECTURE: Designed a highly distributed social networking and commenting architecture, ensuring low-latency performance and high availability for large-scale user engagement.
• FINTECH INTEGRATION: Architected and deployed a custom CRM with deep Stripe integration, successfully scaling the platform to support 120,000+ active subscribers.
• PRODUCT ROADMAPPING: Partnered with executive leadership to align technical strategy with business growth, optimizing team velocity and fostering a culture of high-performance engineering.
• STAKEHOLDER LEADERSHIP: Directed the architectural evolution of the platform, ensuring robust security and seamless data orchestration across global publishing workflows.

Software Development Manager

Strategic leadership of mission-critical engineering teams across the core EC2 Control Plane, AWS Management Console, and Generative AI initiatives.

• ORGANIZATIONAL LEADERSHIP: Directed multi-disciplinary engineering teams across three distinct domains, overseeing strategic hiring, mentorship, and promotion of senior technical talent.
• AWS CONSOLE & REVENUE: Owned the global AWS Management Console experience, directly generating $430M+ in annual revenue and serving over 1M unique weekly customers.
• EC2 CONTROL PLANE: Directed the mission-critical EC2 Control Plane Capacity team, ensuring high availability and scalability for one of the world’s largest distributed systems.
• AI INNOVATION: Spearheaded the design and deployment of an LLM-powered EC2 instance discovery agent using AWS Bedrock, achieving 95%+ accuracy in infrastructure recommendations.
• STRATEGIC INTEGRATION: Led a $100M+ ARR cross-organizational integration with AWS Marketplace, delivering seamless user experiences with zero service disruption.
• OPERATIONAL EXCELLENCE: Established multi region automated deployment pipelines (CI/CD), reducing deployment friction by 70% across the engineering organization.

Founder

Independent consultancy focusing on industrial control systems and infrastructure audits.

• Architected industrial control systems conforming to international SunSpec 2019 standards.
• Conducted comprehensive security audits and provided cost-optimization recommendations.

Head of Infrastructure

Joined RAMM Technologies as part of an acquisition by Jasco to lead the transformation of their IOT product and infrastructure, driving reliability improvements and team growth.

• Stabilized and enhanced reliability for mission-critical on-premise and cloud infrastructure.
• Expanded technical team capabilities through strategic hiring and mentorship.

Innovation Strategist / Senior Solutions Architect

Created the innovation lab at Jasco, integrating solutions from 3 business units, and heading up their IoT strategy and data center architecture.

• Developed and championed group-wide IoT strategy and roadmap.
• Architected managed data center solution delivering 99.95% uptime and zero data loss.
• Oversaw implementation of R20M+ annual revenue projects with 50%+ profit margins.

Senior Manager

• Delivered R218M annual target for recurring revenue.
• Managed a R100M/year data center outsource solution.

Specialist

Part of Telkom's Strategy, Architecture and Innovation section.

• Developing Telkom's server and virtualization strategy for data centers and Telkom Business.
• Collaborated with product teams to create solutions for the South African IT market.

University of Cape Town

University of Cape Town

University of Cape Town